Local Development Approach by Anime; Saitama prefecture propose tentative plans.

Let's put anime-song on, and make students' uniforms same design as anime-character.
Saitama prefecture committee of studying anime-tourism which were organized by the prefecture government for make good use of animes and mangas originated Saitama for tourism and local development formed a proposal. The prefecture government announced 18th March. The proposal included plans of sending anime imformation, invitation events, and giving productive spaces for creater, etc.

Saitama is the stage of "Raki-suta", "Kureyon Shin-chan" and other attractive animes and mangas. Thus, the committee which consist of manga authors and animators have discussed how these contents promote local development.

The proposal is based on the policy which "Funs local community, and creaters in a body, face to face with the contents and share it", and suggest, for examples,
・to throw anime-music on streets,
・to change uniforms of schools modeling for animes, to that like anime-character worn,
・to produce anime-goods by local materials or traditional techniques.


The prefecture gov. will distribute the propoasal to local communities and commerce and industry organizations, for a advice of local development.
Furthermore, based on the proposal, The prefecture gov. herself have a plan to produce an original anime next year, and summed up 1,9630,000 yen as a budget of this matter.

YAMAMURA Takatoshi, associate professor of Hokkaido University center for advanced tourism studies, who is chairperson of the committee, said that this proposal contained plans looks like lack of common sense for normal administrations, however, we hope that it would become as a basic plan for further discussion.

Asahi Shinbun, Saitama local version, 19th March, 2010
(photo by Sankei Shimbun Saitama Local news
http://saitama.iza.ne.jp/blog/entry/708816/)

町おこしにアニメ活用

◇街角に主題歌　制服を同じに


　街でアニメの主題歌を流したり、キャラクターと同じ制服にしたり――。県内ゆかりのアニメや漫画を、観光や地域振興に生かそうと、県が今年度に立ち上げた「県アニメツーリズム検討委員会」による提案書がまとまった。県が１８日、発表した。アニメ関連情報の発信やイベントの誘致、クリエーターへの制作スペースの提供といった提案が盛り込まれている。


◇県の検討委が提案書


　「らき☆すた」や「クレヨンしんちゃん」など、県内にゆかりがあるアニメを町おこしにつなげようと、漫画家やアニメ制作関係者らでつくる同検討委を設け、議論を重ねてきた。


　提案書では、「ファン・地域・制作者が一体となって作品に向き合い、共有する」ことを基本に、街角でアニメの主題歌や挿入歌を流す▽アニメのモデルとなった学校の制服を、キャラクターと同じものに変更する▽ファンの声を生かしたイベントを開催する▽地元の素材や伝統技術を使ったグッズの製作・販売――などを取り組み例としてあげている。


　県は、提案書を県内の市町村や商工団体などに配り、町おこしのヒントとして活用してもらうことにしている。
県としても同検討委の議論で出たアイデアから、新年度にオリジナルアニメの制作に取り組む予定で、当初予算案に１９６３万円を計上している。
同検討委座長の山村高淑・北海道大観光学高等研究センター准教授は、「通常の行政の常識を超えたアイデアも含まれているが、批判も含めて、今後の議論のきっかけとしていただければ」とのコメントを出した。

2010年03月19日
http://mytown.asahi.com/saitama/news.php?k_id=11000001003190004

It's a unique idea but...
Comment by Shirokitsune

Saitama have Washimiya, a town known as one of the most successful example for developing local economy by using anime "Raki-Suta", so it is understandable for the gov staffs attempt to use their own resource.

But some proposals seems to be very radical...
If high school uniforms in Saitama changed to that of "Raki-Suta", ...I'd feel pitty for them.

I heard that Washimiya succeeded by long and careful research. Saitama gov too should follow that path.